I am assuming that your organisation does great things. But do you think enough people know about it?
Arts Marketing is the best way to make sure that your arts organisation or arts project gets the attention it deserves.
Scroll down to get an overview of which areas I can help you with to make sure that people out there are well aware of all the amazing work being done in your organisation.
In today’s hypercompetitive world, it is increasingly important for arts organisations to set themselves apart from the crowd. Branding and brand management make sure that your organisation presents itself in a way that helps it fulfil its mission while being immediately recognizable to current and future audiences.
Do you want to do marketing but don’t know where to start? Or do you already do marketing but the chaos gives you sleepless nights? Don’t despair. A tailored and well-crafted marketing plan can bring light into the darkness by setting down your goals as well as the ways to achieve them.
We all know the dilemma: we have a great project we want everyone to know about but the world fails to see its gigantic potential and is rather bored. In this case, a well-tailored marketing campaign can help. By looking at who we want to reach and all the possible ways to reach them, we can come up with a campaign plan that makes sure all the right people know about your project and feel just as enthusiastic about it as you.
My best friend once told me that she finds transferring the contents of her head onto a piece of paper one of life’s greatest challenges. Lucky she has me. I can help you turn your ideas (in different stages of maturity) into entertaining and informative text as well as dazzling visuals.
Chatting is a fun thing, but who has time to meet people all the time these days? Fortunately, there is social media. Strategic social media management allows you to stay connected to your audience on a personal level and to engage in conversation with them. Who knows, one of your Facebook friends might give you the next big idea.
All arts organisations dream of getting a bigger audience. But where to start? And who do you talk to? Audience development not only lets you know who you already reach, but it also gives you some insight into who would be worth approaching and how to enchant them so that you get new followers for life.
I am a London-based arts marketer providing tailored marketing solutions for arts organisations and artists.
Marketing is the best way to make sure that your organisation or project gets the attention it deserves.